A new year gets you thinking about change, does it not? As we head further into 2019, Public Relations will also be subject to the same motivation to “move with the times”, grafting itself like never before onto the heart of business strategies across the Middle East. As January winds down, I th...

Gone are the days when you could fully rely on television, newspapers and billboards for marketing – a business to reach the apex of success, it needs a blend of both online with offline marketing. Social Media marketing precisely plays an important role in online marketing. I don’t know anyone ...

On the other hand we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment so blinded by desire that they cannot foresee the pain and trouble that are bound......

It was not too long ago when Public Relations was considered mainstream. Traditional PR tools used to create key impact only to the marketing teams. Press releases, authored articles, industry story participations were the top priority in any PR campaigns for businesses, and deliverables were measur...