Gone are the days when you could fully rely on television, newspapers and billboards for marketing – a business to reach the apex of success, it needs a blend of both online with offline marketing.
Social Media marketing precisely plays an important role in online marketing. I don’t know anyone who would disagree with the statement “social media has changed the way we live our lives”. From how we stay on top of current news, to the way we keep in touch with our folks, social media is everywhere– unavoidable and here to stay.
About 90% of marketing professionals claim that social media increased the exposure for their company and promoting their brand via social networks has become an integral part of their marketing strategy.
Whether it’s posting every day on the feed or just putting out “story ads”, every brand needs to give social networks a try, without a doubt! It can provide brands with access to building loyalty with existing customers and attract the right audience for them. With over 54% of buyers using social media to research products, looking for reviews and recommendations (as per GlobalWebIndex, 2018), the reach and impact is unstoppable.
Here are a few key factors you can focus on to make the most out of social media marketing for your business; regardless of what type of product you are selling.
Start At Home!
Get employees and business partners to “like” and “share” your page. By simply having people interact with your content will increase brand awareness and begin building your reputation as a business. With each shared post, your brand will be introduced to a new set of individuals and that can lead them to becoming a potential customer. if you invest a few hours every week on promoting your content, you will see results.
Spread Your Wings!
Social media is a melting pot of various kinds
of people with different backgrounds and behaviors. Spread your content on as
many platforms as possible to make sure individuals can reach your business
anywhere organically. For example, maybe an older group of demographics
could search for your product using precise keywords on Facebook, while a more
millennial group could start with a different social media platform altogether.
This way you can open your business to a wider range of versatile consumers all
over the world.
Be Human!
More visibility means more opportunities for conversion for your business. With every blog post, image, video, or comment you can increase the chances of visitors on your website and increase in traffic. Social media marketing allows your business to set a positive impression through humanization factor because people prefer to do business with people not organizations. More than 51% of marketing professionals said that taking the time to interact and develop relationships with audience showed positive results in sales.
The Snowball Effect!
Nothing like a happy customer spreading the word about an amazing product or services. Once you have a few loyal customers spreading the word about their experience with your brand, you can consider your advertising be done for you by them.
It’s obvious that there is no reason for you to not implement social media into your marketing strategy. It’s cost-effective, it creates a direct link between you and your customers and there is almost nothing to lose by giving it a try. So, what are you waiting for? Get started today— reach out to me and let’s talk!
The author, Rizwana Alam is the Social Media Marketing Manager at Proglobal Media. Contact her at ralam@proglobal.ae